1. Integrity – Provide the highest quality of service to client/business and never do harm or make someone feel stupid.
2. Educate – With ethical Techniques and Knowledge you are a Fitness Professional
3. Standards – Hold yourself to the highest standard and be a role model to clients, friends, and family.
4. Compassion – Never impose on others what you would not choose for yourself and never prejudge.
5. Self-Development – Dedicate yourself to the unity of the team and always continue to learn/grow.
To be the best leading provider of preventative healthcare with an emphasis in helping each person achieve a high level of fitness by focusing on health, wellness, nutrition, and disease prevention.