This is a quick message about trends we are seeing in our industry and how it affects you.
Boutique fitness has spiked in popularity over these past 10 years. Several people have quit the big box gym for more of a small family type of atmosphere.
All in all, we feel it has been great to see so many options available to the general population. The public needs help with getting activity into our daily lives.
But what are you really getting at these places?
What we have seen is several places offering workouts…Period.
While that is great, it’s new, etc. Is it getting clients results?
For some people they simply want a workout, sweat, and feel good, and that is great.
But for most people they are needing help in multiple areas:
- Consistent Workouts Weekly
- Nutrition Guidance and Support
- Assessing Progress
Accountability is a missing component and that is how you truly change someone’s life.
TFW exists because we are passionate about changing someone’s life.
Life will happen and you better believe no one is calling to make sure you showed up for that workout.
This is huge missing link.
90% of the reason people come to our program vs another is accountability.
But accountability on multiple levels.
Getting a good workout is a given.
But how do you really help someone feel better, work through scheduling difficulties, crazy travel schedules, plateaus in results, injuries/setbacks, etc. when you only focus on one thing.
Again, I love that there are so many options, but when you step back and evaluate you wonder, are they really helping people? Or are they just hosting workouts?